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Guest Feedback

Find out about an issue before you see it in a public review

The OrderNow feedback system gives guests a simple way to leave feedback after a visit or order. The manager can spot recurring problems faster, and the guest can get a convenient link to where the restaurant collects public reviews, in accordance with the platform's rules.

After visit

Rating → signal → reaction

Guest01

Receives a rating request

After a visit or order, the guest can receive a simple request for feedback.

Guest02

Provides rating and comment

A short rating and comment help indicate whether the issue involves the kitchen, service, delivery, or waiting time.

Panel03

Forwards feedback to the manager

The information goes to a panel where it can be read and assigned to recurring topics.

Guest04

Can proceed to a public review

A link to a public review should work in line with platform rules, without blocking criticism.

In short

What this feature changes in daily work

What it does

feedback after a visit or order

Restaurant feedback system helping to collect reviews after a visit or order and analyze recurring problems.

Who it helps

venues with delivery and a high order volume

It helps most where reviews influence venue choice, and the team has someone responsible for reacting.

Works with

Loyalty Program, Coupons & Discounts, Reports and analytics

An opinion after a visit or order is most valuable when tied to a process that needs improvement.

Before / after

Before & After: public review vs structured feedback

Public reviews are important, but they often appear after the fact. Internal feedback helps you spot recurring issues faster.

Old process
OrderNow
Moment of signal
A problem only surfaces as a public review or a private message.
The guest has a simple feedback channel after a visit or order.
Context
It's hard to trace whether the issue was kitchen, floor, delivery, or time.
Feedback can be analyzed by topics and venue processes.
Public reviews
The venue asks for reviews manually and without a consistent process.
The guest can get a convenient link in line with platform rules.
Manager reaction
The manager reacts randomly or only after escalation.
Recurring signals are visible in the panel and easier to discuss with the team.

Process

How post-visit or post-order feedback works

This process is not meant to hide criticism or selectively pick happy guests. It's meant to give the restaurant an honest signal and structured reactions.

01
Guest

Receives a rating request

After a visit or order, the guest can receive a simple request for feedback.

02
Guest

Provides rating and comment

A short rating and comment help indicate whether the issue involves the kitchen, service, delivery, or waiting time.

03
Panel

Forwards feedback to the manager

The information goes to a panel where it can be read and assigned to recurring topics.

04
Guest

Can proceed to a public review

A link to a public review should work in line with platform rules, without blocking criticism.

05
Manager

Analyzes recurring issues

The manager can check topics like kitchen, delivery, service, wait times, and order completeness.

06
Team

Uses signals to improve the process

Feedback makes sense when it leads to a team discussion, process tweak, or operational decision.

Fit

Which venues benefit most from a feedback system

It helps most where reviews influence venue choice, and the team has someone responsible for reacting.

Which venues benefit most from a feedback system

It helps most where reviews influence venue choice, and the team has someone responsible for reacting.

  • venues with delivery and a high order volume
  • restaurants heavily dependent on Google reviews and local reputation
  • chains and venues with many shifts
  • places wanting to spot operational problems faster

When a feedback system isn't the first priority

Feedback without a reaction just gathers frustration. First, you need to know who reads the signals and what they do with them.

  • venues without a process for reacting to feedback
  • restaurants lacking a designated person for reviews
  • places that only want to filter out negative reviews
  • stages where organizing orders and service is more important

What to measure

What to measure in a feedback system

Don't promise yourself a better rating on Google. Measure whether the restaurant spots issues faster and if the team can react to them.

Number of responses

Shows how many guests actually provide feedback after a visit or order.

Average internal rating

Helps observe quality changes over time, but doesn't replace analyzing specific comments.

Recurring causes of dissatisfaction

Kitchen, delivery, service, and waiting time should be visible as areas for improvement.

Manager response time

Feedback has more value when someone responsible sees it and can make a decision.

Click-throughs to public reviews

You can measure clicks on the public review link, without guaranteeing a rating or position.

A feedback system is not meant to hide negative reviews or selectively ask only for positive ones. The process must comply with the rules of the platforms the restaurant uses.

Questions from owners before deploying a feedback system

Does the system filter critical reviews?

No. The system gathers feedback to help the manager see problems faster. It should not block or hide public criticism.

Can I send a link to Google reviews?

Yes, if you do it according to Google's rules and don't selectively pick only happy guests for a public review.

Does the manager get notified about an issue?

Feedback goes to a panel, and the follow-up reaction should be assigned to a specific person in the venue.

Can reviews be analyzed by orders?

Yes. Post-order feedback helps separate problems with kitchen, delivery, service, and waiting time.

Does the system improve the Google rating?

No. The system doesn't promise a higher rating or position. It helps collect signals and run an honest review-request process.

When does a feedback system make no sense?

When the venue has no one responsible for feedback or wants to use the tool purely to filter negative reviews.

Demo without overpromises

Check how feedback can reach the manager

During the demo, we'll go over post-order ratings, the manager panel, and the public review link—without false promises of review manipulation.