Customer Retention
Turn a one-time guest into a customer you can reach again
The OrderNow loyalty program helps build retention through points, rewards, and communication in your own channel. The restaurant doesn't have to start the relationship from scratch every time a guest places an order.
Post-purchase relationship
Order → points → return
Places an order or joins the program
The customer identifies themselves according to venue rules and can collect points for qualifying orders.
Awards points based on rules
Points and thresholds come from the program setup, not manual decisions on every shift.
Sees how close they are to a reward
Clear progress gives the customer a concrete reason to return for their next order.
Encourages the next visit
Communication only makes sense in your own channel where the customer has provided the right consents.
In short
What this feature changes in daily work
What it does
points for orders
A loyalty program for restaurants that helps manage points, rewards, and customer retention in their own sales channel.
Who it helps
venues with repeat customers: cafes, pizzerias, sushi, and burgers
It works best where guests have a natural reason to return, and the restaurant has its own contact channel.
Works with
Online ordering system, Coupons & Discounts, Add-on prompts
A retention program makes the most sense when combined with online ordering, coupons, suggestions, and reports.
Before / after
Before & After: anonymous guest vs retention program
Satisfaction after a visit doesn't always guarantee a return. If the venue lacks its own channel, consents, and a simple reason for the next visit, the relationship quickly fades.
Process
How a customer returns for points and rewards
A loyalty program should be simple for the guest and measurable for the owner. Without consents, rules, and a meaningful reward, it's just an extra POS feature.
Places an order or joins the program
The customer identifies themselves according to venue rules and can collect points for qualifying orders.
Awards points based on rules
Points and thresholds come from the program setup, not manual decisions on every shift.
Sees how close they are to a reward
Clear progress gives the customer a concrete reason to return for their next order.
Encourages the next visit
Communication only makes sense in your own channel where the customer has provided the right consents.
Checks if the program drives retention
Reports help track active participants, reward redemptions, and order repeatability.
Fit
Which venues benefit most from a loyalty program
It works best where guests have a natural reason to return, and the restaurant has its own contact channel.
Which venues benefit most from a loyalty program
It works best where guests have a natural reason to return, and the restaurant has its own contact channel.
- venues with repeat customers: cafes, pizzerias, sushi, and burgers
- neighborhood restaurants and places with pick-up orders
- venues with their own online ordering channel
- brands wanting to merge rewards, coupons, and order history
When loyalty isn't the first priority
A program won't replace a reason to return. If the venue lacks its own channel, consents, or repeat guests, it's better to fix the basics first.
- venues with mostly one-time or tourist traffic
- restaurants without their own customer contact channel
- venues lacking marketing consents and a basic customer base
- stages where launching online ordering or floor service is more critical
What to measure
What to measure after deploying a loyalty program
Loyalty doesn't work by itself. Measure whether the program actually gives reasons to return and ensures rewards aren't just a cost.
Active participants
Not just sign-ups, but people who collect points and return for subsequent orders.
Order repeatability
Check if program participants return more frequently than non-participants.
Reward redemption
The reward should be attractive to the customer while making sense for the venue's margin.
Time between visits
The program can help shorten the gap between orders, but this must be measured with data.
Share of orders from returning customers
Shows if your own channel and program provide a relationship after the first purchase.
OrderNow ecosystem
How loyalty connects with promotions and your own channel
A retention program makes the most sense when combined with online ordering, coupons, suggestions, and reports.
Online ordering system
Your own channel builds a post-order relationship instead of giving the contact to a marketplace.
Add-on prompts
Add-on suggestions help build the basket when a returning customer places another order.
Review system
A returning customer can also be a good source of feedback if the venue collects reviews properly.
Current feature
Loyalty Program
Flow in the system: Order → points → return
Questions from owners before deploying loyalty
Does the loyalty program work with online orders?
Yes, if the venue uses its own ordering channel and the program is tied to customer identification.
Does the customer have to create an account?
That depends on the program setup. It's important that identification is simple and complies with data processing rules.
Can I set my own rewards?
Yes. Rewards should fit the venue's margin and be clear enough for the customer to understand why they are returning.
Can loyalty be combined with coupons?
Yes, but in-program coupons should have limits, conditions, and specific goals to avoid becoming permanent price cuts.
How do I measure if the program works?
Track active participants, order repeatability, reward usage, and the time between visits.
When does a loyalty program make no sense?
When the venue has no repeat customers, no marketing consents, no contact channel, or rewards that hurt the margin.
Demo without overpromises
Check if you have what it takes to build retention
During the demo, we'll walk through your own channel, point rules, rewards, and consents to assess if a loyalty program is the right step now.