Promotions with rules
An unlimited discount is a cost, not a promotion
Coupons and discounts in OrderNow let you create promos with specific rules: when they apply, who can use them, and how many times. This ensures a promotion isn't just randomly dropping prices, but a tool to steer sales.
Promo rule
Goal → limit → tracking
Chooses the promo goal
This could be winning back a customer, increasing basket size, driving traffic on a slow day, or pushing a specific category.
Sets the code, limit, and rules
The promo gets a timeframe, usage limit, minimum order value, and the channel where it should be active.
Uses the coupon in your channel
The coupon can work in online ordering or another channel configured by the venue.
Records the promo usage
Each code redemption can later be verified against order value and sales channel.
In short
What this feature changes in daily work
What it does
coupon usage limits
Promotion module for restaurants that helps set up coupons, limits, usage conditions, and track discount redemptions.
Who it helps
venues with their own online ordering channel
They help most where a restaurant has its own sales channel and wants to run targeted promotions.
Works with
Online ordering system, Loyalty program, Add-on prompts
Promotions are clearest when they run in your own channel, have reports, and can be tied to loyalty or suggested selling.
Before / after
Before & After: gut-feeling discounts vs rules-based promos
A discount can support a campaign, but without a goal, limit, and tracking, it quickly becomes a permanent price cut.
Process
How to run a controlled promotion
A good promotion starts with a goal. Only then should you set the code, limit, channel, and measurement method.
Chooses the promo goal
This could be winning back a customer, increasing basket size, driving traffic on a slow day, or pushing a specific category.
Sets the code, limit, and rules
The promo gets a timeframe, usage limit, minimum order value, and the channel where it should be active.
Uses the coupon in your channel
The coupon can work in online ordering or another channel configured by the venue.
Records the promo usage
Each code redemption can later be verified against order value and sales channel.
Evaluates cost and ROI
After the promo, you can see if the discount drove sales or just lowered the margin with no clear effect.
Fit
Which venues benefit most from coupons and discounts
They help most where a restaurant has its own sales channel and wants to run targeted promotions.
Which venues benefit most from coupons and discounts
They help most where a restaurant has its own sales channel and wants to run targeted promotions.
- venues with their own online ordering channel
- pizzerias, sushi, burgers, kebabs, and places with repeat customers
- restaurants running campaigns on Facebook, Instagram, or Google
- places wanting to promote specific days, hours, or products
When coupons aren't the first priority
Discounts without calculated margins and campaign goals might just lower prices. First, you need to know why the promo should run.
- venues without their own ordering channel
- restaurants that haven't calculated margins on key products
- places that use discounts as a permanent price reduction
- premium restaurants where discounts might weaken positioning
What to measure
What to measure after launching coupons
A coupon is not a result in itself. You must check if the promo achieved a specific goal and how much it cost the venue.
Number of redemptions
Shows the campaign's scale, but without order values, it doesn't say if it was profitable.
Order value with coupon
Helps assess whether the discount encourages a larger basket or just reduces the bill.
Average basket after discount
Worth comparing with non-promo baskets and the minimum threshold set for the coupon.
Cost of promotion
The total amount discounted should be viewed alongside the campaign goal, channel, and product margins.
Post-campaign retention
If the goal was customer return, check if they keep coming back after using the code.
OrderNow ecosystem
How coupons connect with your own channel and retention
Promotions are clearest when they run in your own channel, have reports, and can be tied to loyalty or suggested selling.
Online ordering system
Coupons can support your own sales channel without giving away customer relationships to marketplaces.
Add-on prompts
Discounts can be analyzed alongside add-on suggestions so products aren't promoted randomly.
Current feature
Coupons and discounts
Flow in the system: Goal → limit → tracking
Questions from owners before deploying coupons
Can I set a usage limit for a coupon?
Yes. A coupon can have a usage limit, duration, and conditions that prevent accidental promo abuse.
Can a coupon only work above a certain amount?
Yes. A minimum order value helps avoid situations where the discount applies to a tiny basket.
Do discounts work for online orders?
Yes, if the venue uses its own ordering channel and sets the coupon for that process.
Can I check how much the promotion cost me?
You can analyze usage and discount value, but it's best to compare the campaign's impact against product margins and goals.
Can coupons be linked with loyalty?
Yes, but carefully. A discount for a regular customer should have a clear limit and a business reason.
When does a discount make no sense?
When there is no goal, limit, calculated margin, or effect tracking. Then a discount easily becomes a permanent price cut.
Demo without overpromises
Set up a promotion you can actually measure
During the demo, we'll walk through promo goals, limits, minimum baskets, and usage reports to see if coupons fit your venue.