Delivery via your own channel
Got your own couriers? Organize deliveries in one panel
OrderNow's in-house delivery helps manage orders from your own channel: zones, fees, statuses, and courier assignments. This is for venues wanting to grow their own channel alongside marketplaces, but without running deliveries on paper, phones, and team memory.
Delivery process
Address → zone → courier
Places an order in your channel
The order goes straight to the restaurant with address, contact info, and chosen fulfillment method.
Checks zone, cost, and minimum
The address is checked against the set delivery zone, fee, and minimum order value.
Prepares the order for dispatch
The team sees it's a delivery and can work according to the packing and dispatch process.
Assigns delivery to courier
The task can be assigned to the driver without searching for the address in multiple places.
In short
What this feature changes in daily work
What it does
delivery zones and fees
Panel for handling a restaurant's own deliveries: zones, fees, order statuses, and courier assignments.
Who it helps
pizzerias, sushi, kebabs, burgers, and venues with frequent deliveries
It works best where the venue has its own drivers, a fixed delivery area, and repeatable local demand.
Works with
Online ordering system, KDS, Reports and analytics
Delivery is part of a process spanning from online order, through the kitchen, to reports and customer retention.
Before / after
Before & After: calling the courier vs delivery panel
In-house delivery isn't free and isn't always cheaper than a marketplace. It only makes sense when the venue controls the area, people, cost, and statuses.
Process
How an order goes through in-house delivery
A good delivery process starts with checking the address and cost, and ends with order status and data to compare against marketplaces.
Places an order in your channel
The order goes straight to the restaurant with address, contact info, and chosen fulfillment method.
Checks zone, cost, and minimum
The address is checked against the set delivery zone, fee, and minimum order value.
Prepares the order for dispatch
The team sees it's a delivery and can work according to the packing and dispatch process.
Assigns delivery to courier
The task can be assigned to the driver without searching for the address in multiple places.
Sees delivery status
Statuses help distinguish prep, pick-up, en-route, and delivery completion.
Compares own cost with marketplace
Data shows how many orders go through your own channel and what the remaining cost is for the venue.
Fit
Which venues benefit most from in-house delivery
It works best where the venue has its own drivers, a fixed delivery area, and repeatable local demand.
Which venues benefit most from in-house delivery
It works best where the venue has its own drivers, a fixed delivery area, and repeatable local demand.
- pizzerias, sushi, kebabs, burgers, and venues with frequent deliveries
- restaurants with their own drivers or dedicated delivery staff
- venues with traffic from Google, Facebook, or Instagram
- places with repeatable orders in a close-by area
When in-house delivery isn't the first priority
Your own delivery channel needs people and a process. Without them, it's better to organize online ordering first or stick to marketplaces.
- venues without their own couriers
- restaurants lacking a process for packing and dispatching orders
- a highly scattered delivery area
- venues without their own ordering channel
- places where marketplace is still the main source of demand
What to measure
What to measure with in-house delivery
Don't assume in-house delivery always saves money. Compare marketplace commission with the full handling cost on the restaurant's side.
Number of orders in own channel
Shows if the restaurant has enough traffic outside marketplaces to make a delivery process viable.
Average delivery cost
Calculate courier, fuel, packaging, payments, operations, and marketing for your own channel.
Courier cost and fulfillment time
Check if the delivery area overloads the team and hurts service quality.
Value of orders outside marketplace
Separate orders without marketplace commission charged by OrderNow in your own channel from portal orders.
Customer returns from own channel
Measure whether the customer returns directly to the restaurant, not just via the middleman app.
OrderNow ecosystem
How in-house delivery connects with the rest of the system
Delivery is part of a process spanning from online order, through the kitchen, to reports and customer retention.
Online ordering system
This is the source of orders in your own channel, which can handle pick-up or in-house delivery.
Reports and analytics
Reports help compare your own channel, delivery costs, and marketplace orders.
Loyalty program
A returning customer from your own channel can collect points and order again without a middleman.
Current feature
In-House Delivery
Flow in the system: Address → zone → courier
Questions from owners before launching in-house delivery
Do I need my own couriers?
Yes, if you want to handle deliveries yourself. The system helps organize the process, but doesn't replace people or logistics.
Does in-house delivery replace marketplace?
Not necessarily. Many venues grow their own channel alongside marketplaces and use data to adjust the proportions.
Can I set zones and minimum order values?
Yes. Zones, fees, and minimums help restrict deliveries that don't make financial sense.
How do I compare in-house delivery cost with portal commission?
Compare marketplace commission with the cost of courier, fuel, packaging, payments, operations, and customer acquisition.
Do deliveries connect with online orders?
Yes. In-house deliveries mainly make sense when the venue takes orders through its own online channel.
When does in-house delivery make no sense?
When the venue has no couriers, repeatable demand, profitable delivery area, or a process for packing and dispatching orders.
Demo without overpromises
Let's calculate if in-house delivery works for your venue
During the demo, we'll walk through the online channel, zones, courier cost, packaging, and statuses to check if in-house delivery is a good step.