Direct sales channel
Accept orders directly, not just through delivery apps
Your own online ordering system lets you accept orders from your website, social profiles, and search listings without paying heavy portal commissions. Take charge of your customer data, build direct relationships, and keep more margin on every order.
Online flow
Link → order → status
Visits your website or order link
Customers arrive from Google Maps, Facebook, Instagram, QR codes, or a direct link on your website.
Places order for pickup or delivery
They select dishes, add-ons, choose a convenient time, and select delivery or pickup. Payment is handled by the restaurant outside...
Receives the order in the portal
The order appears in your server panel or kitchen queue without needing manual transcription from a phone call.
Updates order status
Customers receive real-time notifications about their order status (received, preparing, ready/dispatched).
In short
What this feature changes in daily work
What it does
direct ordering on your website
Your own direct online ordering system for restaurants, allowing you to accept pickup and delivery orders from your website without marketplace commission charged by...
Who it helps
pizzerias, kebab shops, sushi spots, burger joints, and takeout-heavy venues
It works best for restaurants with repeat customers, local brand awareness, or traffic they can channel directly.
Works with
Own Delivery, QR Menu, Coupons and Discounts
Online orders shouldn't live on a separate island. They should fit right into your preparation, kitchen, reporting, and marketing flows.
Before / after
Before and After: Portals & Phone vs. Direct Channel
Marketplace portals bring traffic, but they shouldn't be your only sales channel. When all orders go through third parties, you lose control over margins, customer relationships, and repeat business.
Process
How your direct online ordering channel works
Your own channel doesn't have to replace third-party apps overnight. It gives you a dedicated shop to direct your loyal guests, Google Maps search traffic, and social campaigns.
Visits your website or order link
Customers arrive from Google Maps, Facebook, Instagram, QR codes, or a direct link on your website.
Places order for pickup or delivery
They select dishes, add-ons, choose a convenient time, and select delivery or pickup. Payment is handled by the restaurant outside OrderNow.
Receives the order in the portal
The order appears in your server panel or kitchen queue without needing manual transcription from a phone call.
Updates order status
Customers receive real-time notifications about their order status (received, preparing, ready/dispatched).
Uses data to drive repeat business
Order history helps you set up loyalty rewards, discount codes, and re-engagement campaigns based on customer consent.
Fit
Where direct online ordering makes sense
It works best for restaurants with repeat customers, local brand awareness, or traffic they can channel directly.
Where direct online ordering makes sense
It works best for restaurants with repeat customers, local brand awareness, or traffic they can channel directly.
- pizzerias, kebab shops, sushi spots, burger joints, and takeout-heavy venues
- restaurants with active followers on Google Maps, Facebook, or Instagram
- venues looking to gradually reduce high commission costs
- establishments with their own delivery staff or a smooth pickup counter
- brands wanting to build a loyal customer database for rewards and promos
When a direct channel is not the first priority
An ordering system won't generate demand on its own. If you don't have existing traffic or a takeout process, start with the basics.
- venues with no organic online presence or local repeat clientele
- teams that do not want to manage pickups or direct deliveries
- online menus, prices, and item availability are not yet organized
- no established process for receiving, confirming, and packing orders for off-premise
What to measure
What to measure after launch
Evaluate your direct channel by comparing all costs fairly: look at portal fees saved versus payment, delivery, software, and marketing costs.
Direct channel share
Track what percentage of your online orders come through your own site versus third-party portals.
Commission savings
Compare third-party commission payouts with the total cost of running your direct channel.
Phone order volume
Monitor if you receive fewer phone calls requiring manual entry and address spelling.
Customer retention
Check if promo codes, emails, and loyalty rewards drive customers back to your direct store.
OrderNow ecosystem
How online ordering connects with your system
Online orders shouldn't live on a separate island. They should fit right into your preparation, kitchen, reporting, and marketing flows.
Own Delivery
Manage dispatch and driver routing for direct deliveries if you have your own fleet.
Coupons and Discounts
Direct loyal guests to your own shop with exclusive promo codes instead of site-wide discounts.
Reports and Analytics
Compare performance across channels, costs, and customer behaviors in one manager dashboard.
Current feature
Online ordering system
Flow in the system: Link → order → status
FAQ before launching online ordering
Does this mean absolutely zero cost on every order?
No. It means no marketplace commission charged by OrderNow. You still cover delivery service costs (if applicable), monthly software subscriptions, restaurant-side payment handling, and your own marketing.
Do I have to leave third-party portals?
No. A direct channel can run side-by-side with portals. Most spots start by moving their repeat customers and organic search traffic to their own link.
How do I get traffic to my ordering link?
The easiest ways are adding the order button to Google Maps and social media profiles, printing a QR code on packaging, and running SMS/email offers to regular guests.
Do online orders flow into the kitchen?
Yes. You can configure them to land in your main admin panel and go directly to kitchen monitors or printers.
Can I offer pickup only, without delivery?
Yes. You can disable delivery and run the system solely for pickup and pre-orders if that fits your kitchen capability.
Can I build a customer database?
Yes, but sending promotional messages requires customers' explicit marketing consent during checkout. Standard orders do not automatically opt them in.
Demo without overpromises
Let's calculate the value of a direct channel for your venue
On our call, we'll compare portal costs, phone orders, and a direct link, checking how order receipt, statuses, and repeat flows would work for you.